Understand the market and its’ trends through your customers’ eyes
Forgo the guesswork and give your current and future customers a chance to tell you exactly what they need and want.
What is it?
Hear from real consumers with real opinions
Consumer seed groups are small cohorts of early or loyal consumers/users who engage with a new or existing product, service, or brand, giving detailed feedback of their experiences. We build our groups online using conventional messaging apps, such as WeChat, Line, etc.
Key Characteristics of Seed Customers
Experts of industry
They are experts of the industry, with a keen personal interest in the latest products & trends.
Eager early adopters
They are loyal customers with early adopter mentality, and are eager to try new innovations.
Brand advocates
They are open communicators and brand advocates who love sharing their opinion, good or bad.
Who are involved in research?
How is it structured?
A well-structured seed group collects deep insights inaccessible by traditional research
A successful seed group is cultured hands-on by our team from recruitment to everyday management. The result is a community of dedicated customers who are eager to share their thoughts, experiences, and more to help you build a stronger, healthier brand.
Researcher
A team member dedicated to fostering participant engagement daily and the execution of research and analysis.
AI Moderator
A 24/7 AI moderator tasked with enriching consumers’ knowledge and record keeping for data collection.
Seed Customers
Each member provides us with invaluable insight on brand, products, and the market through daily active sharing.
What is our process?
Built for collecting fast and reliable insights, at scale
Recruitment
Find the perfect participant, every time
Research
Accelerated research cycle: unlock insights in days
Our 7-day research cycle aims to provide your team with agile, concise insights so you may react to the latest trends and consumer needs with speed and precision. Our flexible approach allows us the freedom to tailor all research, from product testing to brand health evaluation, on a weekly basis.
Analysis
Transform insights into actionable strategies
Insights from international consumers can be hard to decipher without proper context. Our diverse team of local researchers assist you in understanding unique cultural drivers behind consumer behavior to turn insights into actionable, localized strategies.
Report
Keep track of your seed groups and insights digitally
Use our online databank to keep track of all your seed groups and research insights. Our built-in AI assistant is always available to help you sort through oceans data to highlight key takeaways and themes, while breathing life into past insights by engaging in cross-research analyses.
We forge connections between businesses and their customers.
�Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.�
Mitchell Marsh
CEO of Coca-Cola Asia
�Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.�
Mitchell Marsh
CEO of LVHM
�Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.�
Mitchell Marsh
CEO of LVHM
�Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.�
Mitchell Marsh
CEO of Coca-Cola Asia
We are committed to conducting research that fuels the growth of your business.
