Who we are
We are an East Asia-based market research firm with a passion for consumer insights. Our team specializes in building consumer seed groups to give your most loyal customers a chance to share with you exactly how they feel. Our unique brand of data collection and processing expedites delivery of results, while making consumer insights more accessible and digestible for our clients, regardless of department or specialization. We take pride in the belief that we are doing our part in lifting the status-quo and bringing market research to where it should be in today’s digital age.
Where we started
Our company’s journey began with the firm belief that with the myriad of new digital tools now available, market research is capable of and should be much more responsive and cost-effective than it currently is. Our mission is to leverage new devices at our disposal to accelerate the collection and delivery of consumer insights, from weeks to days and even hours. We then use that time saved to take the pressure off your budget.
What we do
Sapling specializes in building consumer seed groups, lasting virtual communities of dedicated customers who are eager to share their thoughts, experiences, and opinions with your brand. The constant availability of respondents makes research more agile, while low turnover rate of members ensures results can be compared reliably over time. Quantitative and qualitative data collected are uploaded to our cloud insight database for our clients to access anytime. Each individual finding is coded according to seed group, date, research topic, insight type, and other detailed metrics which allows our virtual assistant, SaplingAI, to provide you with precise answers regarding all your inquiries into research results.
Our company values
We Believe:
1.
Audience makes the brand, success comes from listening.
2.
Customers are more than just data points, we treat them like our own.
3.
Evolving consumers calls for evolving research.
Our coverage
China
Specialise in research in major and regional cities
Japan
Korea
We are committed to conducting research that fuels the growth of your business.
