Consumer Ethnography
Your open window into the everyday lives of your consumers
Our ethnographic research allows your brand peek into your customers’ lives and see the marketplace through their eyes. Get to know your customers on a personal level and uncover deep-set insights.
Research Objectives
Our investigative goals for consumer ethnography
Map detailed consumer journeys
Take detailed note of your customers’ thoughts, emotions, and behaviors at each stage of their consumer journey.
Find logic behind complex behavior
Triangulate customers’ perspectives, conscious & subconscious actions, and our expertise to uncover the “why” behind complex behavior.
Track changing consumer needs
Swiftly and consistently identify current, emerging, and disappearing consumer needs, pain points, need gaps, and whitespaces.
Research Outputs
What you can expect from our ethnographic research
Consumer Persona
Cards
Identify key personas within your customer base via qualitative & quantitative indicators, such as mindset, product use case, and lifestyle.
Consumer Evolution
Analysis
Analytical observation of how your customers as well as the wider consumer population evolve over time and across space.
Raw Data
Delivery of anonymized raw data, including direct quotes, survey responses, videos, and other data collected during research.
Strategic Outputs
We develop result-driven strategies through consumer ethnography
Consumer Needs
Mapping
Categorize and rank customer needs & pain points based on perceived importance, occurrence rate, and impact on user experience.
Consumer Nudging
Strategy
Leverage understanding of underlying perspectival and behavioral drivers to nudge consumers towards desired scenarios.
Opportunity
Addressment
Recommendations on communication, product, digital, and other manners of strategy to capture new needs & whitespaces.
Activated Methodologies
Our key methodologies for product testing
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We don’t recruit through means of mass or open recruitment, our team reaches out to each potential participant individually.
